1. Page speed inside
The PageSpeed Insights API (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.
PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics.
Classifying Fast, Average, Slow
PSI also classifies field data into 3 buckets, describing experiences deemed fast, average, or slow. PSI sets the following thresholds for fast/average/ slow, based on our analysis of the CrUX dataset:
Generally speaking, fast pages are roughly in the top ~10%, average pages are in the next 40%, and slow pages are in the bottom 50%. The numbers have been rounded for readability
It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008.
Moz is an SEO tool, which is available in two versions, the pro version includes all the functionality and specification while in a free version, there is limited resource and specification. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008.
3. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. … Google Analytics became the most widely used web analytics service on the web.
How to add new property in google analytics?
There are two ways to do this:
- Copy the code bellow and post it to head tags on your website
2. Google tag manager
Google Tag Manager can help you add tags to your site if you have many analytics and tracking tags. Consider using Google Tag Manager if:
- You use multiple analytics and ad performance tracking tools that require site tags.
- Adding tags to your website slows down your ability to run marketing campaigns.
4. Google search console
Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.
In google search console you have to submit site map your web pages. For this, You can do this by creating a sitemap of your pages through installing a plugin on your website or there is a free website, where you can create a sitemap of web pages and then submit it to search console.
It’s important to submit sitemap of your pages on google console, otherwise, your website will not be shown on google.
5. Yoast SEO
Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible
Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (in other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.
If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease
Cool Feature: Offline Tracking turns “how did you hear about us?” into online data you can use to double down on what works. Integrates with Google Analytics.
SECockpit is probably the most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.
It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.
Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold
Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.
BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.
And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.
Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo