Blog Posts VS Articles – Are You Confused?
People often mix the terms blog post and article. So we are here with your solution over Blog Post VS. Article.
The truth is that a blog post is not an article. They are different things with different uses and purposes.
Blog posts are shorter than articles but have a beginning, middle, and end – like a story. They also have a point of view and are more informal than articles.
Articles are longer than blog posts, but they don’t have to be as long as book chapters or magazine features. Articles usually have no point of view and are less informal than blog posts (although this doesn’t mean you can’t be creative with language).
The difference between articles and blog posts is similar to that between newspaper and magazine columns: Columnists write little pieces for newspapers or magazines; columnists are not required to write about current events. Bloggers write little pieces for their blogs; bloggers are not required to provide new content every day (or even every week).
Blog Description
Blogs are online journals where people can post their thoughts and opinions about different topics. Blogs can be used for many purposes but are most commonly used to share information with others who might not know about the topic discussed in the blog post.
Article Description
Articles are pieces of content written by an author, who an editor usually pays to write the article. Articles can be published in any medium, including magazines, newspapers, and newsletters.
Example For Better Understanding
The difference between articles and blog posts is similar to that between newspaper and magazine columns: Columnists write little pieces for newspapers or magazines; columnists are not required to write about current events. Bloggers write little pieces for their blogs; bloggers are not required to provide new content every day (or even every week).
Difference Between Blog & Article
Why Is It Vital To Understand The Distinction Between Blog Posts And Articles?
There are several reasons why it’s important to know blog posts vs. articles, but in this article, I’d like to focus on one in particular – client confusion.
While working as a content writer, you may have seen a lot of confusion over what is a blog post vs. what an article is. This ambiguity might lead to errors that cost you clients or, worse yet, money!
Consider the following illustrations of how this happens:
Client Confusion Example 1:
The client thinks they’re getting a blog post, but they’re getting an article.
This frequently happens because of the way we use ‘blog’ as a verb in our business world today. We talk about writing blog posts all the time, so it makes sense that some clients may think that’s what they’re getting when they ask for them.
But this isn’t always true! Sometimes you need to write articles instead of blog posts if you want your content marketing pieces to be successful with search engines and readers alike. And if a client asks for ‘blogs’ but needs articles, then it’s your job to tell them so.
5 highlighted differences:
- Length
- The format
- The focus
- The Audience
- The Tone
Client Confusion Example 2:
The client thinks they’re getting a blog post, but they’re getting an article.
A client contacts you to write a blog post on “how to make money with affiliate marketing.” They want it to be at least 500 words long, and they want it to be written in their voice. You write the article and submit it for approval. The client approves it and sends you payment for $100.
But later on, you get an angry email from the client saying, “this is not what I asked for!” They claim that they wanted “a blog post” written by them, not an article written by you.
Client Confusion Example 3:
The client wants an article written that they can use as part of their SEO strategy. They want to rank it high on the Google search results page (SERP) so people will click through to their website when they see it on page one of Google’s search results. However, suppose you write something meant to be read by human eyes (an article) and put it on a webpage where there are no images or videos embedded for your readers to have a richer experience. In that case, you are not taking advantage of how Google ranks content on its SERPs. You are wasting your time because no matter how much time and effort you put into writing this article if it’s not optimized for how Google ranks content, it won’t get anywhere near the top 10 spots in Google’s search results.
Getting The Breakthrough
And there you have it! In this post, I’ve given some reasons you should take the time to differentiate between blog posts and articles. In my experience, I’ve found that blogs tend to be more informal, whereas articles tend to be more professional. Of course, exceptions exist to every rule, but I’ve seen tendencies play out over time upon reading both kinds of content.
